Marketing

Marketing

Chamber members enjoy the privilege of promoting their products and services through numerous venues – some included with your membership investment and some for an additional fee. Familiarize yourself with these benefits to maximize your return on investment.

Advertising Opportunities

AdverTEES
Chamber member businesses can be promoted to Brainerd Lakes Area visitors through “walking billboards” at the three Brainerd Lakes Chamber Welcome Centers, with shirts you provide. Book a week of promotion that includes the staff in your shirts to hundreds of people walking through our doors and front counter display of your brochures.

Brainerd Lakes Area Guide
The Brainerd Lakes Area Guide features a business directory, relocation information, a calendar of events, information on area lodging and dining options, things to see and do in the area, places to meet in the area, and community maps. Advertising opportunities start as low as $50. The 2014 Brainerd Lakes Area Guide will be given to participants in the 2014 Minnesota Governor’s Fishing Opener, sponsored by the Brainerd Lakes Chamber and host property Grand View Lodge on Gull Lake.

Brochure distribution
Member brochures may be distributed at the Highway 371 Welcome Center and other locations based on availability and proximity to that neighborhood.

ExploreBrainerdLakes.com Website and ChamberBrainerdLakes.com Website Banner Advertising
Take advantage of this opportunity to enhance your visibility in the business directory and provide a direct link to your website with exclusive advertising opportunities.

The Enhanced Web Listing, formerly called a Gold Package, provides preferred placement in search results, a 25-word description on the results page, unlimited postings to the specials section of the website, an expanded description and images on the business webpage, and listings in up to three categories (if applicable). All this for only $240 per year – $20 per month – with a one-year commitment.

Business specials are included with the Enhanced Web Listing, or may be purchased for $35 for a week. Credit card payment is required. Members enter information about a special offer online and the special expires based on the date range selected. An email is automatically sent to an opted in email list each day specials are entered. The subscriber list is more than 8,000 people.

Job openings may be posted quickly and easily on the site using your member login information.

Member business directory online at www.explorebrainerdlakes.com and www.chamberbrainerdlakes.com lists all member businesses. A basic listing is included with membership. Upgrade to a Enhanced Web Listing for additional benefits.

Making Waves E-News
Include your promotional message every Friday to all current member representatives (approx. 2,400). Your 100-word promotional text, hyperlink (if applicable) and logo is only $35. Five or more promotions in a six-month period costs only $30 per insertion.

Tourism E-News
Promote your business in the electronic newsletter that the Brainerd Lakes Chamber sends out 12 times a year to its database of 12,000 email addresses of individuals who have specifically requested tourism information on the Brainerd Lakes Area. The e-newsletter also is sent to more than 2,500 Brainerd Lakes Chamber members. Up to three sponsors are featured in each e-newsletter issue and space is reserved on a first-come, first-served basis.

Welcome Center Advertising
Reach more than 150,000 visitors at the Brainerd Lakes Welcome Center on Highway 371 for less than $100 per month. Lobby display advertising is a wonderful way to promote your business to vacationers, residents and potential residents.

Chamber Bucks

Chamber Bucks are universal gift checks that can only be spent at participating member businesses. There is no cost to accept Bucks. More than $65,000 in Bucks was spent at member businesses in 2012. Merchants accept Bucks similar to a travelers check and deposit them with that day’s transactions. The Chamber sells the Bucks to consumers and businesses at face value. The money received is deposited into a special Chamber Bucks account, so you know that when you accept Bucks, there’s money in the bank to cover it. Nearly 130 businesses accept Chamber Bucks. (Please allow one working day if purchasing a large amount of Bucks.)

Member-to-Member Discounts
The Chamber can help you promote a discount on products or services to other Chamber member businesses. The benefits are promoted through regular communication with members, brochure, Internet, etc. Benefits can be offered to managers or owners of member businesses, or all employees. There is no cost to participate in this special program.

Bulk Mail Permit

The Chamber purchases a for-profit bulk permit number each year for the Brainerd post office, and a for-profit permit for the Pequot Lakes post office. Chamber members may use that permit number for their direct mailings and avoid paying $250 per year for their own individual bulk permit. Postage charges are additional and paid at the respective post office. The charges, however, are at a greatly reduced rate by using bulk mail. The permit may only be used to promote the member business and not another cause.

Business Referrals

The Chamber refers members online through its website, in person at its welcome centers, or over the phone to inquiries. Stop into our offices and visit with staff so they are familiar with your products and services. Also be sure to look for Chamber members when you are making purchases! Support the businesses that support the Chamber.

www.m.www.explorebrainerdlakes.com – mobile website – coming soon!

Member Data availability

Members can obtain lists of Chamber members for direct mail campaigns for one-time use. The lists include the business, name of representative, and address. Email addresses are not distributed; members can sponsor the e-newsletter to reach members via email. These lists are only available to members. All rates are plus sales tax.

One-Time Use Only Mailing Labels/List Primary Representatives (1,000 names)* Secondary Representatives (2,400 names)* Partial List by select options
Printed $75 $140 $25 minimum (up to 200 names)
Sent in Excel format $50 $90 $20 minimum (up to 200 names)